Behind the Business, Jackson Services
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"Behind the Business," is a ServiceTitan three-part mini-series that spotlights the human narrative of Dale Jackson and his company without emphasizing the role of ServiceTitan software. This unique approach authentically captures the personal side of the successful entrepreneur, showcasing his genuine commitment to community and highlighting the impact of ServiceTitan on company culture. Each episode unveils facets of Dale's positive influence on the community and the cultural transformation within the company. The series subtly integrates the software as a tool empowering Dale and his team, creating a compelling narrative structure that resonates with audiences. By highlighting the personal journey and experiences of our customers, we can help clients connect with our brand on a deeper level. "Behind the Business" strikes a balance, recognizing ServiceTitan's instrumental role while authentically portraying Dale Jackson's journey and contributions.
3 things to Remember When Crafting a Human Story
Authenticity: Ensure that the stories shared in the video are genuine and reflect real experiences of our customers. Authenticity is key to building trust and credibility with our audience.
Emotional connection: Focus on the emotional impact our software has had on our customers' lives. Highlighting how it has transformed their businesses, improved their workflow, and helped them achieve their goals. These emotional elements make the story more relatable and engaging.
Clear messaging: While creating a human story, ensure that the core message about the benefits of our software is communicated effectively. Strike a balance between the emotional narrative and highlight the key features and advantages of our software.
Remember to tailor the testimonial video to resonate with our target audience. By combining a humanistic approach with the unique aspects of our software, we create a testimonial video that effectively conveys the positive impact of partnering with ServiceTitan.
Equipment Used on this Shoot
Cameras & lenses:
2X S5M2 Full Frame Mirrorless Camera https://shop.panasonic.com/products/s5m2-full-frame-mirrorless-camera-20-60mm-f3-5-5-6-lens
Lumix cine primes:S Series 35mm F1.8 L-Mounthttps://shop.panasonic.com/products/s-series-35mm-f1-8-l-mount?_pos=1&_sid=b6288d77c&_ss=r
S Series 50mm F1.8 L-Mount Lenshttps://shop.panasonic.com/products/s-series-50mm-f1-8-l-mount-lens
S Series 85mm F1.8 L-Mount Lenshttps://shop.panasonic.com/products/s-series-85mm-f1-8-l-mount-lens
S Series 24mm F1.8 L-Mount Lenshttps://shop.panasonic.com/products/s-series-24mm-f1-8-l-mount-lens
DJI Dronehttps://store.dji.com/product/dji-mavic-3-pro?vid=137721
Stands and camera support:
DJI RS 3 Combo Gimbalhttps://store.dji.com/product/dji-rs-3?from=store-nav&vid=116571
Manfrotto tripodshttps://www.filmtools.com/manfrotto-mvh500a-mvt502am-tripod-kit.html
Matthews Trio C+ Traveler Kit, 3x C+ Standhttps://www.adorama.com/mt249580.html?gad_source=1&gclid=CjwKCAiAjrarBhAWEiwA2qWdCGTRbbTxj30lRz1gwg-EvA7xasFrKt7EPRTLMbDUvXW0yd4lPbk4QxoCr_IQAvD_BwE&utm_source=inc-google-shop-p
Lighting:
Litepanels Astra 6X Traveler Bi-Color Duo 2-Light Kithttps://www.bhphotovideo.com/c/product/1445214-REG/litepanels_astra_6x_bicolor_traveler.html?gad_source=1&gclid=CjwKCAiA0syqBhBxEiwAeNx9N0zutuclClToEn40cCdGSVOfbD2ftO_C2NTQPDHgzmaBmld8aaG34BoCTB8QAvD_BwE
Arri SkyPanel S60-C LED Softlight.https://www.filmtools.com/arri-skypanel-s60-c-led-softlight.html?utm_source=google&utm_medium=cpc&adpos=&scid=scplp52173&sc_intid=52173&gad_source=1&gclid=CjwKCAiA0syqBhBxEiwAeNx9N-WG5kkd3a2FNahN9zysEZyQZgeLT0tJdkZovbHkqdIXYdnLyUjejhoCE8gQAvD_BwE
Audio:
Rode RODECaster Pro II https://rode.com/en-us/interfaces-and-mixers/rodecaster-series/rodecaster-pro-ii
RØDE Wireless Go II Dual Channelhttps://rode.com/en-us/microphones/wireless/wirelessgoii
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